A Singtel (Singapore Telecommunications) television commercial in the early 90s incited both a “What?!” and an “Awwwwww!” reaction within its short frame. Black and white TVC, guy hands umbrella to girl instead of holding it for her. Guy cradles girl in arm and they lived happily ever after.

This is the man who carries me when the ground is wet so that my feet don’t get wet. Isn’t he just the sweetest?
At the mall entrance the other day, Eli got fellow men applauding his chivalry.
Yes I am a very blessed young lady!
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